UTM tags are a parameter in the URL that allows you to track the source of traffic and the effectiveness of your ads.
How to use UTM-tags
You can use UTM tags for analytics on the platform, do subscriber segmentation or export.
The tags will be saved in the contact card in the corresponding field.
How UTM tags work
Adding tags to URLs: You add UTM parameters to a URL using a special format.
Data transfer: When you navigate to the bot from a product landing page or funnel with UTM tags, the data is automatically transferred to the contact card.
Data analysis: You can do segmentation by tags, create individual segments and export information about them.
The structure of UTM tags
UTM tags consist of five basic parameters that are appended to the URL in the following format:
https://www.example.com?utm_source=source&utm_medium=medium&utm_campaign=campaign&utm_term=term&utm_content=content
utm_source (Traffic source)
Description: Identifies a traffic source, such as a search engine or social network
Examples of values: google, facebook, newsletter
utm_medium (Traffic type)
Description: Indicates the type of traffic or advertising channel.
Examples of values: cpc, email, social
utm_campaign (Campaign name)
Description: Name of the advertising campaign or promotion.
Examples of values: summer_sale, holiday_promo
utm_term (Key word) (optionally)
Description: Tracking keywords in paid search campaigns.
Examples of values: running_shoes, organic_coffee
utm_content (Table of Contents) (optionally)
Description: Difference between versions of an ad or content.
Examples of values: banner_ad, text_link
How to set up
You need to put the right tags and their parameters in the link to the product or funnel landing page.
Example, https://app.zenedu.io/l/6fjA9pbHFUNEhQF1?utm_source=facebook&utm_medium=target, where the tag parameters - facebook and target will be written to the contact card on the platform in the corresponding fields