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How to design products
How to design products
Updated over a week ago

Bot username


When creating a bot, we recommend that you specify a concise username so that it is convenient to enter it into the search. The optimal username length is up to 10 characters:


Bot name

We recommend choosing a simple, understandable and memorable name for the bot. It can be the name of an expert, the name of a project, the name of a course/marathon.

The recommended length of the name is up to 22 characters so that it is displayed correctly on all devices:


Bot greetings

A bot description can answer the question “What can this bot do?” and have a call to action so that a person understands where he is and what to do next:


Bot description

Information about the bot is similar in meaning to the description of the bot. Here you can specify links to the site or social networks. networks:


Product name

The product name will be displayed in the bot menu, so it should be concise, without additional internal information.

The recommended length of the product name is up to 32 characters so that it is displayed correctly on all devices


Step name

The name of the step can be displayed in the menu or duplicated in the text of the lesson, so it should be concise, without additional notes and symbols.

The recommended length of the step name is up to 32 characters so that it is displayed correctly on all devices:

In the name of the steps, you can add numbering, for example: “Lesson 1. Lesson name” or “1. Name of the lesson", this will make it easier to find the desired lesson in the menu:


We recommend that you enable the "Lesson Names" toggle switch in the product settings so that the lesson names are automatically added to the text:


Step Text



The step text should not take up more than half of the screen to make it easier for the subscriber to perceive the content:

Use text formatting to highlight key points in the text that are worth paying attention to. Don't forget to space the paragraphs to make the text more readable:

To place an abstract or a longread, use the telegra.ph service. You can create an article in it, copy the link to it and place it in the button below the lesson:


Attachments in a step

Add a cover to the video to hide the bad freeze frame and additional product blinding. To add the cover, set the image as the first frame in the video using the montage and then add it to the step:

The smaller the video, the faster it will load for your subscribers. Therefore, each video should be compressed before adding to the step:

Turn on the "Send with text" option so that the text and attachments of the step look like one:

Use voice messages, video mugs, stickers, GIF animations to diversify your product content and engage your subscribers:


Buttons in step

Use relevant emoji in buttons to make them more visible and attractive:

The recommended length of the button name is up to 29 characters so that it is displayed correctly on all devices:

Add a call to action in the text of the step so that people click more actively on the buttons below the message:


Modules in the product

Combine steps into modules so that product content is sorted into different topics and easier to find through the menu. If steps are not added to modules, they will be displayed as a solid list in the menu.

The recommended length of the module name is up to 32 characters so that it is displayed correctly on all devices:


Bot menu

Write neat and concise menu commands so they don't take up a lot of menu space. The recommended length of the team name is up to 16 characters:

Write clear descriptions for each command so that the subscriber understands what will happen after calling a particular command. The recommended length of the description is up to 22 characters so that it fits on one line:

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