Meta Pixel allows you to track the actions of visitors to your lendings. Tracked conversions will be displayed in Meta Events Manager - they will help you analyze the effectiveness of funnels and fine-tune advertising campaigns.
How to connect Meta Pixel to Zenedu
Go to Bot Settings → Integrations.
Paste Meta Pixel ID in the appropriate field:
How Meta Pixel works in Zenedu
After connecting Meta Pixel to Zenedu, we will start automatically passing events to Meta Events Manager:
Page View - viewing a landing page
Purchase - paying the tariff (getting to the thank you page).
You can also customize the Purchase event transmission manually. Our thank you pages look like this: https://app.zenedu.io/l/1234567890/result, where result is a static part of the link, which should be specified when setting up custom conversion.