Google Tag Manager allows you to manage JS codes on your website. It is a free tool that allows you to quickly and easily manage tags on your website or mobile app without having to tamper with the code.
Tags are small code snippets that collect data and send it to various analytics and marketing systems such as Google Analytics, ad networks, A/B testing platforms, etc.
Opportunities Google Tag Manager
Adding tags without code
Insert tracking codes, such as Facebook Pixel, without modifying your site code.
Tag management in one place:
Manage all your tags through one convenient interface
Setting the triggering conditions:
Customize when tags (like Facebook Pixel) should be triggered, such as when a page is visited or clicked on.
Tracking user actions:
Track important user actions, such as purchases, and feed that data to Facebook for analytics and advertising.
How to get Google Tag Manager ID
Go to the website Google Tag Manager and log into your Google account
If you do not already have an account with GTM, you will be prompted to create a new one. To do this, click on Create an account
Enter an account name, select a country and create a container
The container is the main element where all your tags, triggers and variables are stored and managed
Accept the terms of use
You will receive a code to paste on your website. The code should be installed on every page of your site
To integrate with Zenedu, you need the id of your Google Tag Manager
The ID will be of the form GTM-XXXXXXXXX
This ID should be inserted into Bot Settings > Integrations
Once connected, you will see a notification
Done! Google Tag Manager is connected